Project
Since on taking the mandate of Urban Jurgensen, Sahy has designed and crafted a bespoke digital content theme for Urban Jurgensen that would portray the brand’s unique legacy, unparalleled craftsmanship, and classic and timeless design. More importantly, in order to build the bridge with the millennials, Sahy also carries out a co-branded travel-theme digital campaign to convey the experience of luxury through travel. Thus, the digital presence reflects the elegant design and timeless tradition with an emphasis on product, while allowing for more dynamic and luxrious content for different customer groups.
With a strategy also focused on event activation, the bespoke theme has actively brought the brand’s offline events online and provides a great user experience on following the brand’s participation in some of the most important watch events on digital.